You’ve created and published your experience, and now you want to get discovered and booked. We’ve created tools that put you in control, so why not experiment until you find the magic formula that works for you?
It can often take a few rounds of optimization to get your experience setup for success. Based on the data we’ve collected from successful hosts, here are three simple adjustments you can test out to try to boost your bookings.
1. Attracting your first guests with a reduced introductory price
If you want to jumpstart your bookings, you can try adjusting your price, which could accelerate your experience’s initial growth. You can think of your first few bookings as “investments” that help you grow your future business.
Check out the pricing journey Travis from San Francisco embarked on when launching his experience:
Like Travis, you might want to start at a lower price to attract guests initially. You can then increase the price over time as good reviews start rolling in. You’re always in control of setting the price that’s right for you.
Data also indicates that your guests may appreciate it when any special tickets required for your experience (to a show, museum, etc) are already included in the price. Consider including a ticket to make your experience more attractive to guests.
Remember, your experience will hopefully evolve and grow! You can continue to adapt your page over time as you learn from your guests and what works best for you, your finances, and your lifestyle.
2. Boosting bookings by optimizing your calendar
While some of your potential guests are travelers who love to plan every detail of their vacation months in advance, there are also spontaneous guests ready to make plans as soon as later today or tomorrow. For most regions, about 40% of bookings occur within a week of the experience. These guests may be last minute travelers or locals looking for a fun afternoon.
Things to consider
- Experiences with availability further into the future tend to get more guests per instance. Consider scheduling experiences 3 months out to create availability for travelers who are planning ahead of time (on the web calendar, you can schedule up to 18 months in advance).
- Think about offering the experience at different times and dates. Take note of which days of the week are most popular among guests, then you can schedule most of your instances on those dates if you want. You can always cancel experiences that don’t get any bookings.
- Globally, the most booked days are Thursday, Friday, Saturday, and Sunday.
- Consider planning ahead for major events in your area by adding extra availability to accommodate more guests (for example Carnival in Rio de Janeiro).
- It’s important to keep your calendar up-to-date and honor all of your bookings. Canceling or altering a booked experience can be disruptive to guests and the plans they’ve made, and it can result in penalties for you as laid out in our Terms of Service.
As always, your schedule is up to you—feel free to play around!
3. Keeping your experience active in search results
Booking settings can have a big impact on how many guests see your experience in search results. 20% of bookings are made within two days of when the experience begins. To keep your experience active in search results and remain visible to last-minute bookers, consider setting your cutoff times as close to the start time as possible.
Did you know?
- If you set your cutoff time to 1 hour, any guests searching for an experience will see your listing in their search results and can book up until 1 hour before the experience begins.
- If no one books by your cutoff time, this experience will be canceled without penalty to you.
You can learn how to adjust these settings here.
Do you have a few minutes? Head to your experience and review your pricing, availability, and cutoff times. As always, you’re in control of your settings—we hope the above information helps you make informed decisions and find long-term success.