If you’re interested in expanding your business by adding new dates for your experience, or new experiences altogether, consider enlisting co-hosts. Here are three reasons a co-host is helpful:
It could be easier to scale
By bringing on a second host of your experience, you could essentially be in two places at once. It will allow you to increase availability during high-value timeslots without sacrificing quality.
If your experience is dependent on your knowledge and expertise, you can get help with other tasks. Some hosts have used co-hosts to manage their messaging or calendar, for instance. Others have co-hosts do their shopping, setting up, or cleaning.
You could consider training someone to match your level of expertise with an apprenticeship. We’ve learned that some hosts delegate the easier parts of their experience and over time watch co-hosts gain skills and confidence.
Consider the example of Charles, a host who offered a market tour. After deciding to use a co-host to run a second experience at the same time—as well as opening instances on the weekend—he noticed his revenue increase.
Growth can be more manageable
Some hosts have found success on Airbnb and are now hosting as their primary gig. Co-hosting can prevent successful hosts from getting burned out, causing a decrease in the quality of their experience.
For example, Robert is a host who joined Airbnb in 2018 with a wine bus and sailing tour and his experience immediately started to grow. When he started to get tired, he added a co-host. Then he was able to create a second experience and bring on a third co-host to grow his business.
You can expand your market
Another way a co-host can grow your business is by increasing your language options. Translating your experience into a different language allows you to serve more guests from around the world. This can be an untapped market, and a great opportunity for you to capture guests who wouldn’t have been able to take your experience otherwise.
There are two ways hosts have approached translation, depending on their type of experience. For experiences that don’t rely on language, like a concert or performance, translating the page would be sufficient. If an experience is dependent on language, like a food or museum tour, consider working with a co-host who speaks another language.
A great example of this is Laurent, a host in Bangkok who brought on a Chinese-speaking co-host. With the translated experience, he was able to target Chinese travelers visiting Bangkok, and became the number one experience for Chinese outbound travelers globally.
Whether or not you start working with a co-host is up to you and your business. Other hosts have used them to help scale in a manageable way, or add experiences in different languages. Experiment with your own experience to find out what works for you.