Airbnb hosts in Japan have been welcoming guests into their homes since 2010. Over the past five years, Japan residents have formed a vibrant Airbnb community, sharing unique experiences with travelers from around the world.
The following report examines the impacts of Airbnb and its community in Japan. Economic and social impacts have all been evaluated to understand how Airbnb fits into the country. The analysis is based on all travel to and within Japan during the year-period from July 2014 through June 2015.
¥ 221.9 billion total economic impact
21,800 jobs supported as a result of Airbnb host and guest spending
Airbnb’s Guest Community
Since 2010, more than half a million guests have used Airbnb to explore Japan. The number of guests using Airbnb has grown steadily since 2010, with visitation more than doubling each year. The average booking guest age is 35, and exactly half of all booking guest were female.
Impacts to the Tourism Industry
Airbnb attracts visitors, who stay longer, spend more, and are more likely to return to Japan, fundamentally strengthening the tourism industry and creating additional opportunities for growth without requiring new investment or infrastructure on the part of the country. The majority of international guests are return visitors who are looking for local experiences.
Airbnb hosts provide a safe and high quality stay, resulting in unique experience that brings guests back again and again.
Airbnb’s Host Community
Between July 2014 and June 2015, 5,030 Japanese hosts welcomed guests into their homes. These hosts reflect the diverse communities across Japan. The average host is 37 years old, with a large percentage working in art, design or creative services. Five percent of all hosts are retired. Compared to the previous year (July 2014), hosts over 60 were the fastest growing age group of all Airbnb host in Japan.
Airbnb hosts in Japan over Airbnb hosts are also highly educated—70 percent of hosts hold a college, university, graduate degree or higher.
Impact Across Cities
Airbnb distributes economic impacts to cities and neighborhoods that have not traditionally benefited from tourism spending. With Airbnb properties across more than 300 cities and villages spread across all 47 prefectures in Japan, Airbnb visitors are staying in and exploring places they might never have otherwise visited.
Impact on Residents and Households
Airbnb helps many Japan residents pay for regular living expenses and plan for the future. The typical Airbnb host in Japan earns ¥ 957,000 per year, renting out space in her home about 10 nights per month. This income has helped almost half of hosts, 40 percent, stay in their homes.
Airbnb also enables hosts to afford to take professional chances and pursue their dreams. Over half of hosts, 68 percent, are non- traditionally employed, with 29 percent saying that income from hosting has allowed them to support themselves while freelancing.
Ninety-three percent of Airbnb guests in Japan are international, with 46 percent coming from outside of Asia. In the past year, this resulted in hosts engaging with guests from more than 150 countries.
Airbnb and its Community
In addition to helping Japan hosts connect with people from all walks of life, Airbnb also helps create stronger local community connections, as hosts build relationships with one another, with local business and with local community organizations, and find ways to support each other as hosts and as members of the same community.
The findings in this report are based on extensive data about Airbnb hosts and visitors to and within Japan from July 2014 through June 2015.