Sponsor. The Sponsor of the Treasure SF Contest is Airbnb, Inc., located at 888 Brannan Street, San Francisco, CA 94103. The Contest is not affiliated with or sponsored by Instagram.

How to Enter. Participants may enter the Airbnb Treasure SF Contest beginning October 10, 2013 at 9:00am PDT until October 13, 2013 at 11:59pm PDT by adding the hashtag “#treasureSF” to the Instagram photograph or photographs they wish to enter on the theme of San Francisco hidden treasures. There is no limit to the number of entries participants may submit. In order for Airbnb to view entry photographs and include them in the contest, participants’ Instagram privacy restrictions must be set to permit public viewing during the contest period. Airbnb is not responsible for computer or network problems, problems with Instagram, or other submission errors that result in late or inadmissible entries.

Eligibility. To participate or win, participants must be registered users of Instagram, at least 18 years old (or the age of majority in state of residence) and legal residents of the United States. Directors, officers, employees and agents of Airbnb, and the members of their immediate families or households, are not eligible to win.

Winner Selection. One (1) winner will selected be based on two (2) judging criteria applied to the entered photographs at the following weight:

(1) How creative/original is it? (50%)

(2) How much local, in-depth knowledge of San Francisco does it exhibit? (50%)

Judges’ decisions are final and binding.

Prohibited Content. Photographs must be the original work of the participants and not violate the rights of any other party, including but not limited to intellectual property rights or rights of privacy/publicity. Photographs must NOT contain: (a) advertising or commercial content for any party other than Airbnb; (b) content that endorses/promotes illegal or harmful activity; (c) violent, profane, vulgar, obscene, defamatory or otherwise objectionable material; or (d) adult material. Airbnb reserves the right to disqualify any photograph that violates these prohibitions, or any photograph Airbnb deems inappropriate for any reason, in Airbnb’s sole discretion.

License. By submitting a photograph or photographs, participants grant Airbnb a perpetual, worldwide, royalty-free license to use, reproduce, distribute, transmit, publish or display the photograph or photographs, with or without modifications, in any media for commercial purposes.

Prize. One (1) prize is available: A one-night stay for the winner and a guest in an Airbnb pop-up listing at the Treasure Island Music Festival on October 19, plus two (2) VIP festival tickets. The approximate value of the Prize is $700. The winner must register as an Airbnb user to redeem the Prize. The Airbnb Terms of Service and Privacy Policy (both available at apply to account creation, any user’s relationship with Airbnb, and the stay in the pop-up listing. No substitution or transfer of the Prize is permitted. The Prize may not be redeemed for cash.

Notification/Announcement of Winner. Airbnb will notify the first-place winner through the Instagram messaging feature on October 14, 2013. If such winner fails to respond within 24 hours, he or she may be disqualified, and the Prize may be awarded to an alternate winner. In the event of a dispute about the identity of the winner, Airbnb will award the Prize to the authorized account holder of the Instagram account associated with the winning photograph. Airbnb will publicly announce the winner within 7 days of the close of the contest period, including through social media channels such as Twitter (@Airbnb) and Facebook (

Prize Conditions. The prize is provided as-is with no warranty or guarantee. All federal, state and local laws and regulations apply, including but not limited to tax laws. Airbnb may require the winner and his/her guest to sign and return an affidavit of eligibility, a liability release and a publicity release where permitted by law.  In Airbnb’s sole discretion, refusal or inability to sign and return such forms within 48 hours of notification, or the requirements of the venue for the trustworthiness of overnight guests, may result in disqualification and the selection of an alternate winner, or the refusal of particular guests.  The winner must be, or must become, a registered user of Airbnb to redeem the Prize.

General Liability Release. By entering this Contest, participants release Airbnb from any liability whatsoever, on any theory, and waive all claims and causes of action arising from or related to this Contest.

Interpretations and Disputes. Participants agree to be bound by these Rules and all decisions of the judges, which are final and binding. Any disputes shall be governed by the laws of the State of California, and shall be resolved in the courts of San Francisco, California.

Miscellaneous. The Contest is void where prohibited. If any terms or provisions of these Rules are held by a court of competent jurisdiction to be invalid, void, or unenforceable, the remaining provisions shall continue in full force and effect. Airbnb may suspend, modify or terminate the Contest if it believes, in its sole discretion, that malfunction, error, disruption, or damage is impairing or will impair the administration, security, fairness, integrity, or proper conduct of the Contest, in which case the Prize will be awarded among the eligible entries received that were unaffected by the problem, if possible. Questions or comments may be sent to or the mailing address shown in the Section entitled “Sponsor” above, attn Treasure SF Contest.