In one of our biggest announcements from Asia to date, we’re thrilled to share news that Airbnb and the China Tourism Academy (CTA) have today joined forces to promote tourism and strengthen the local economy.
The Memorandum of Understanding (Mou), signed yesterday in Beijing, means Airbnb will work with the CTA to research and develop China’s hospitality industry and implement strategies designed to increase inbound and outbound visitation.
As part of the MoU, the parties agree to:
- Promote tourism in China
- Provide research support into the development of China’s hospitality industry
- Allow for the exchange of personnel to support research activities
“Until recently, China’s hospitality market was dominated by luxury hotels targeting only high-end customers,” said Dai Bin, President of the CTA. “Because the tourism industry keeps growing, there is now more space for different types of accommodations geared towards the growing middle class and business travellers. For CTA it’s important to work with companies like Airbnb to support these trends and offer multiple options to travellers who wants to explore China.”
“Outbound tourism from China has grown dramatically in recent years, and we’re excited to work with the CTA to help form a better understanding of tourism trends and actively promote the country as a tourist destination to visitors around the world,” said Nate Blecharczyk, co-founder and Chief Technology Officer of Airbnb.
The MoU follows recent initiatives in Shenzhen and Chongqing, and highlights our continued efforts to support cities that are looking to boost tourism and develop the sharing economy.
Beijing, China’s capital city, is a vibrant mix of history and modernity. Having served as the capital of the country for more than 800 years, it is home to some of the country’s most famous tourist attractions and remnants of China’s historical past.