Interested in growing your business? Consider offering your experience in multiple languages to reach different types of travelers.
Experiences offered in more languages are likely to reach a wider audience and receive more bookings.
If you’re a native French speaker who offers a Parisian walking tour in English, for example, you could add an experience in French. As you can imagine, there may be people living in Paris who would rather take a tour in French, and therefore would be more inclined to book with you once you translate the Experience.
Here are ways to approach expanding into other languages:
- Translate your experience page. If a guest doesn’t need to speak the local language to enjoy your experience, like with a concert or performance, you could simply translate the page. Make sure to clearly indicate on the page that the experience will be conducted in a different language.
- Run the experience in another language. This is a good option if you speak more than one language. Consider creating two listings of your experience, one in each language, so guests are clear about which they’re booking with.
- Bring on a co-host who speaks a different language. If you’re looking to reach travelers from specific regions but don’t speak multiple languages, consider finding a co-host. We’ve noticed successful hosts spend time training and shadowing new co-hosts to make sure they meet the standards of the experience before having them run it themselves.
One example is Laurent, a host in Bangkok who brought on a Chinese-speaking co-host. With the translated experience he was able to target Chinese travelers visiting Bangkok, and became the number one experience for Chinese outbound travelers globally.
Listing your experience in more than one language could help you reach a wider audience and potentially attract more bookings. Even if you don’t speak a second one, you could enlist someone who does, or simply translate your PDP.