If your first Experience is running smoothly and you’re happy with how it’s going, it might be time to take that next step in growing your business: adding a new experience to your roster.
Ask yourself if you have the time to not only design a new experience, but also make it a hit. Consider these three hosts, and how they decided to expand:
Abby is a host and movie director in London who has extensive knowledge about famous movie sets. She has a niche product, a cinematic walk through the city. She loves hosting it but it doesn’t get that many bookings. In order to build a larger and sustainable business, Abby decided to create an experience that attracts a bigger audience. She launched a photoshoot in famous movie spots, which became very successful.
Charles hosts an experience in Paris at the Louvre, which is closed on Tuesdays. He wanted to be able to capture bookings on that day, so he created a new experience, a Paris history walk, which he also hosts on days when the Louvre is too crowded.
Melissa listed a wine bus tour and sailing experience on Airbnb in 2018 and started to grow right away. In order to avoid burnout she invested in a bigger car and added a co-host. Once the experience and co-host were running smoothly, she started more experiences, and enlisted another co-host.
Think you’re ready to start a new experience? First, determine your category.
Create a new experience in the same category
Coming up with a new experience could simply mean making small changes to your current experience so that it reaches new guest segments. For example, you could create a new version of your experience that’s family-friendly, or run it in a different language that you speak.
You could try out new formats of your experiences, making them shorter, or cheaper. If your current experience is during the day, consider adding one at night to capture guests with different preferences. If your experience is centered around an activity like surfing, or hat making, you can target different levels of expertise (beginner, intermediate, or advanced).
Or you could replicate your current experience in a new location. If you have a scavenger hunt in a museum, for example, you might create a new one at a different museum. You could change the theme of your experience, expanding a wine tasting into a champagne tasting, for instance, or making it holiday themed.
Expand to a new category
If you have multiple skill sets, or own an established business, you can explore creating an experience in a new category. Entrepreneurs with a knack for identifying market opportunities can create experiences to fill any gaps. Pay attention to what’s currently out there. You could even ask your own guests about what they would like to do in the area, or what they’re missing.
When to launch your experience
Low season is a natural time to create your new experience. You’ll have the capacity to think about the concept you want to design. You could take your time identifying and developing the content of the experience, and figuring out the logistics.
However, depending on the circumstances, you may want to carve out time during high season to launch a new experience. Pay attention to trends, and if there’s a sudden rise in demand in your category or type of experience, you can capitalize on it. You might also notice that your co-host has been doing really well and you have more bandwidth.
Get inspired by these hosts to take the next step and start a new experience.