Have an idea for an online experience? Before submitting, let’s go over what turns a good online experience into a great one.

While the same standards of expertise, access, and connection apply, the standards for achieving a high quality online experience have some slight variations:

  • Expert hosts. People are already joining virtual meetups with coworkers, friends, and family, so they’re looking for hosts who are good teachers and charismatic storytellers. Guests want a cross-cultural perspective and are searching for unique knowledge and insights.
  • Active participation. The best online experiences involve personal interaction and foster connection between you and the guests, and between the guests themselves. Timely responses to chats and questions, and hands-on activities like art lessons, dance parties, comedy sets, and more, can help people feel more engaged than they are when watching Netflix.
  • Remote-friendly setups. Since people are quarantined and staying home, the most inclusive online experiences only require 1-2 hours of time and minimal supplies to participate. Cooking with hard-to-find ingredients won’t work, but a tea party where guests simply need to bring a warm beverage is much more manageable.

Core experience

Whether you want to host an animal, art, cooking, or another experience online, the core of each experience should be the same, regardless of the topic. When hosting online, it’s more important than ever to make sure guests participate in a meaningful way. Think about all the different ways guests can interact and break-up the norm so that your experience is:

  • Educational. Help guests learn crafts, tricks, or about people, places, and things.
  • Creative. Design a way for people to make something new with easy-to-find supplies.
  • Active. Get guests cooking, building, or moving through dancing, stretching, and more.
  • Conversational. Ask questions and prompt people to connect with you and each other.

At the end of your online experience, we want people to leave with a new perspective—newfound knowledge and views on a place, subject, sound, or even a feeling.

Ready to submit?

Submitting an online experience follows nearly the same process as offline experiences. When you get to the Location step, simply check the “Yes, this is an online experience” box.

In-person experiences previously published on Airbnb can’t be converted to an online experience. If you want to adjust your in-person experience to offer it online, or want to submit a new idea for an online experience, you can do so on the online experience page.

Our team will then review your submission and let you know if it’s been approved within 2–4 weeks, then set up time to watch and review a rehearsal of your online experience. Once it’s approved, you can then activate your free account on Zoom, the cloud video conferencing platform where you’ll host your experience.


Want to learn more about online experiences? Read these related articles:

What are online experiences?

Writing your online experience page

Choosing visuals for your online experience

Setting price and availability for your online experience