Your experience title and photos are some of the most important elements of your page. Your cover photo appears in search, and other photos are prominent on your experience page. Along with price and reviews, title and photos are what motivate guests to click and potentially book.
So how can you make your experience photos as eye catching as possible? Consider using photos to tell the story of your experience and leave guests hungry for more. Here are a few tips:
Encapsulate your experience in one image
Your cover photo is where you make your first impression, so it’s a good idea to choose one that shows what your activity is about, and what makes it special.
It could be a wide shot that shows the context of the cooking environment. Think about how this photo can feel immersive. How can one photo show potential guests what your experience will be like? Try to make them feel the excitement, like they’re already there with you.
You could show the following:
- An action shot of you and your guests cooking together
- Guests interacting with each other
- Moments where you’re teaching guests
Of course, you don’t have to choose one photo and keep it forever. Experiment! Ask friends and family what they think of the photo you’ve chosen, and maybe even ask the guests on your experience. It would be good for you to know what caused them to book with you, and what caught their eye about your experience in the first place.
Choose a compelling portrait
Part of the draw of your cooking experience is you. You’ve dreamed up this experience and you’ll be hosting it, so your portrait is a great opportunity to entice guests. Consider showing yourself engaged in your activity, doing what you love. How can you communicate your passion through this photo?
This is a great place to demonstrate your authentic personality.
Give guests a sense of place
Set the scene with some wide shots to bring context and give your guests a sense of place. This will help bring your story to life.
Think about shots that provide context so guests understand where they’ll be, and what they’ll be doing during the experience. Maybe it’s the market where you shop for ingredients, in the kitchen where you cook together, or at the table where everyone eats. Photos like these can help entice guests to book with you, and also set accurate expectations.
Highlight teaching moments
It’s a good idea to showcase photos that demonstrate you as the expert, providing guidance to your guests. These shots are important because they’re what make your specific experience unique.
Of course, since it’s a cooking experience, you’ll want to show pictures of you and your guests cooking. It can help potential guests visualize how they will participate and interact during the experience.
Consider how your photos can feel engaging, interactive, and authentic. Showing yourself teaching guests can help increase excitement and also give them a taste of what they’ll learn if they book with you.
Emphasize guest interaction
Showing guest to guest interaction in the photos on your experience page can help people visualize how they will participate during the experience. Portray guests walking around the market tasting food, cooking together, or sitting around the table laughing and enjoying the meal.
Considering photos that portray multiple guests authentically engaged in the activity, rather than posed.
Remember that guests are asked about connection when they review your experience, so it’s a good idea to show this in the photos on your page.
Use your phone’s camera
You don’t have to use a professional camera to capture great imagery for your experience. Keep these tips in mind when taking photos using your phone:
- Avoid taking photographs in dark settings or harsh daytime light
- Capture authentic moments of interaction rather than staged or posed shots
- Focus the camera on your subject so your photos aren’t blurry
- Play around with the angles—try photographing closer to get great detail shots, and from over the shoulder to get some variation in the photos
- Photograph the majority of your shots vertically
Use these suggestions as a guide for the photos on your cooking experience page. Since every experience is unique, experiment! Try out different photos and see what works best for you.