While pricing is entirely up to you, it’s a good idea to set a price that balances your guests’ expectations with what your experience has to offer.
When guests view your experience, they carefully evaluate the price based on what’s included and decide whether it feels reasonable for what they’re expecting. To imagine how they might react to different prices, it’s helpful to put yourself in their shoes.
For example, a higher price might lead guests to expect a higher-end experience. Or a seemingly reasonable price of $75 for a dinner experience might seem expensive to two guests booking as a couple. Those guests will be considering what they could get for $150 if they went to a restaurant instead.
When you first publish your experience you have the opportunity to gather feedback and make initial improvements to the price that could set you up for long-term success. As you do, keep in mind that many of the most booked experiences cost under $50.
Get a ton of feedback from friends, and family, and play around with different prices to see what works best. When you’ve hit that sweet spot people will start to book, and then their positive word-of-mouth will spread.
—Travis, host of Find zen balancing rocks in San Francisco