We’re deeply grateful for the time and consideration hosts devote to their guests. And we know it can take a lot to offer the support your guests need, and that in addition to your earnings, you value receiving great reviews. We’ve talked to countless hosts who see their guests’ feedback as a valuable tool in developing their approach to hospitality—guests can help you find strengths to highlight and the areas to improve.
But you can only focus on those strengths and opportunities if you have clear, actionable insights. At the Airbnb Open, in Groups, and at meetups, we’ve heard your feedback: you want more information that shows you how you’re doing, and how you can do better. We’re only succeeding as a community, and as a business, when hosts are succeeding. With that in mind, we’re making improvements and launching new features so that you have more data about your hosting activity.
We’re giving you more insights.
In the coming weeks, we’ll be adding a new section in the dashboard that provides detailed breakdowns of the category star ratings you receive from your guests. We hope it will help you identify your strengths, improve in weaker areas, and provide more extraordinary experiences.
We’ll also be letting you know when there’s an increase in traveler interest for your location. In your listing views graph, you’ll see the number of travelers looking at your listing, based on the trip dates they’re searching for. We want you to have information about traveler interest in case you want to make your space available for popular dates, or adjust your price to earn more during those opportunities.
We’re re-evaluating how to show acceptance rate so that it’s clear and helpful.
Recently, we started to show hosts around the world their acceptance rate. It’s something we’ve always calculated, and it has been one of the many factors that can impact how your listing appears in search results.
But we’ve heard from some hosts that showing the percentage has been confusing. Until a month ago, the acceptance rate that guests saw on your mobile listing page only included the reservation requests you received. The acceptance rate some hosts have recently seen on their dashboard includes both reservation requests and booking inquiries, which reflects how their acceptance rate is used in search. Because the acceptance rate seems to be more useful to hosts than guests, we’ll be removing it entirely from your public listing page.
We’ll continue to improve the dashboard experience so that it highlights information you can act on, and in the meantime I want to be clear about a few important things:
- The recent update was focused on how we show you your acceptance rate—it didn’t include changes to how we use acceptance rate as a signal in search.
- You’ve asked for a way to flag inquiries that shouldn’t impact your acceptance rate because, for example, they’re from guests who didn’t read your listing page thoroughly, and our team is looking into ways to build that.
- We don’t expect you to have a 100% acceptance rate, and you always have control over who stays in your space.
- Your listing’s search placement won’t be impacted each individual time you decline a request or inquiry. It’s your overall likelihood to accept requests and inquiries that can impact how your listing appears in search results.
Our search ranking is built to find the best matches for hosts and travelers.
Guests are most likely to see listings that match their preferences, and that they’re likely to successfully book. We want to match them to hosts who are likely to accept their requests, so we strive for two-way matches.
We’re always working on making these matches better, so it’s impossible to give you a to-do list for maximizing your listing’s appearance in search results. We’ve provided some information about factors that impact your search placement, but the most important thing to remember is this: like every host and every guest in our community, what we want is to help people have successful bookings. The best way to make your listing visible in search is to consistently provide high-quality experiences for the guests who want to stay in your space.
You know what’s best for your space and your hosting goals.
Our job at Airbnb is to give you the information you need to make decisions that are right for you. We hope it helps you get more reservation requests, earn better reviews, find the right price, or set your availability.
We’ll continue to learn from your recommendations and feedback. It’s an ongoing process, and we’ll do all we can to update you along the way.