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Do you have a passion for a craft, activity, and/or your community? When designing your experience idea and submitting for review, this is a great place to start! In addition to passion, an expert host should consider what unique experience, credentials, or perspective they have on the main subject matter of their activity. Be sure to make this clear in your experience submission.

Here are three examples of how you might explain your expertise on a subject matter, with differing levels of success:

“I love calligraphy!” This statement doesn’t quite explain the details of how or why you’re an expert on the craft.

“I’ve studied calligraphy for five years and recently started teaching my friends.” This statement gives some helpful insight into what qualifies you to lead this experience.

“I teach calligraphy at the SF Asian Arts Center. I recently spoke at the International Calligraphy conference on ‘Calligraphy in the Digital Age.’ I’m a developer and my experience focuses on the intersection of tech and calligraphy.”  This statement does a great job at demonstrating significant expertise in your subject matter.

Eleanor and Archef, of Cooking with Art!, have crafted an ‘About you’ section that does a great job highlighting their expertise.

About your host, Eleonora & Achref
Eleonora is a chef with over 15 years of international experience. She is a TV chef at Italia7 that loves sharing her knowledge with others. With passion she has followed her grandmother and mother steps, but she keeps updated, in fact beside her specialization as pastry chef, wine and food pairing, she is also a specialized Pizzaiolo. Her first cookbook has been realized in 2018.


Achref Chargui, considered one of the best Oud player, teaches music at the University of Tunis. Art director of El Jem World music Festival will share with you his knowledge and music and select the guests’ artist!

Do you have to be a master to host an experience? No! Just make sure to highlight what expertise you have that is relevant to the experience.

Another example from Anabel, host of Natural Dye Using Ancient Techniques in Mexico City, describes her expertise:

I’m a Mexican textile lover who studied fashion design and fiber arts in Barcelona. I came back to Mexico some years ago when I started learning natural dyes in Oaxaca where I fell in love with the vibrant hues of ancient textiles. Since then I have developed several projects including a brand of artisanal backpacks using some of the materials and methods we will cover in this workshop.

How do you define your expertise? In the end, you may want to consider why you’re the perfect person to host this particular experience. Go deeper than the surface with personal stories and context that bring the experience to life. How do you define your expertise?

Experiences in the Airbnb marketplace must meet Airbnb’s bar for quality; these standards set experiences apart from typical tours. To be published, an experience submission must demonstrate expertise, insider access, and connection. These standards help ensure that the market has high-quality experiences led by knowledgeable, hospitable hosts.  You can read more about Airbnb’s quality standards here.