Airbnb is a company that was built on big events. In 2007, Airbnb co-founders Brian and Joe hosted the first three Airbnb guests, all of whom were traveling to San Francisco to attend a design conference. Brian and Joe noticed that all the hotels in San Francisco were booked solid during the conference. When they opened their homes to Michael, Kat, and Amol, the Airbnb community was born.
Just eight years after Airbnb was founded during an event in San Francisco, we are excited to see Super Bowl 50 come to the Bay Area. Today, we released a report that outlines the positive economic activity that the Airbnb community will generate during Super Bowl festivities, as well as other numbers about Airbnb’s growth. You can find the report here.
Key findings from the report include:
- We project that Airbnb guests will generate more than $21 million in economic activity in San Francisco, Silicon Valley and the South Bay during the Super Bowl festivities.
- During Super Bowl 50 weekend we project that over 15,000 total guests will be staying with Airbnb hosts in the Bay Area. That is over four times more guests than stayed on Airbnb in the Phoenix area for the Super Bowl in 2015.
- For people who want to attend the Super Bowl without breaking the bank, Airbnb offers an affordable way to stay in the Bay Area. For reservations spanning Super Bowl weekend, the average price of Airbnb bookings is $225 per night across the entire region. These rates are especially reasonable when compared with current hotel rates.
- We expect guests from over 100 different countries to stay in an Airbnb in the Bay Area, and we project significant spikes in the percentage of guests from major media hubs like New York, Boston, Washington D.C., and Atlanta. We also project a significant increase in the percentage of guests from London, UK, and Toronto, CA, which could be a sign of the NFL’s recent efforts to expand in those cities.
- Overall, during Super Bowl weekend Airbnb guests will be staying in over 4,000 different listings spread across more than 40 different cities or municipalities, from San Francisco to the Peninsula and throughout the South Bay. And many of these guests will stay in areas and neighborhoods that don’t typically see significant tourism revenue during major events. Typical hosts in cities like San Mateo, Fremont, and Redwood City will make over $1,000 from their Super Bowl reservations.
We look forward to working with cities around the globe as they welcome visitors for major events – in fact, Airbnb has been named the Official Alternative Accommodations Provider for the 2016 Rio Olympics. We believe this is just the beginning, and going forward, Airbnb will become an integral part of how cities can play host to Super Bowls, Olympics, and more.