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Creating a stand-out video for your online experience application

Ready to submit an idea for an online experience? As part of the process, you’ll need to upload a video demonstration. The recording can be as concise as you’d like, but please don’t go over 15 minutes. 

The purpose of the video submission is to better understand if an experience meets the Experience Quality Standards, and to get our hosts comfortable working with Zoom. Keep in mind, with this video, you won’t need to show a complete demonstration of your experience. 

The following are suggestions for using your video submission to showcase what makes your experience a great fit for Airbnb.

The basics

What your video submission should demonstrate: 

  1. Technical quality: We want to make sure you know how to use Zoom and that your audio and video are clear.
  2. Expertise and storytelling: Let us know who you are, your background, and any unique qualifications. You may share any personal stories that showcase your passion.
  3. Preparation and atmosphere: Hosts should be well-rehearsed in what they’re providing. Your environment and supplies should be well thought out.
  4. Outline and structure: We want to know what will happen at each stage of the experience and how you plan to incorporate guest participation, interaction, and engagement.
  5. Demonstration: Show us the key elements—learnings, highlights, and takeaways of your experience.

Creating your video submission

Ready to record your submission? Download this checklist, available in English or French, can help you prepare your video submission for review.

  1. Once you’re ready to record, download and log into the Zoom desktop app
  2. Start a Zoom meeting as the host. Click the option to Record. 
  3. Record your submission, remembering not to go over 15 minutes. 
  4. Once you are finished, stop recording. The recording will save to your device. 
  5. When you submit a new experience, you’ll be prompted to share your recording.

If you need step-by-step instructions for recording a video through Zoom, review this helpful guide

Suggested best practices

Set the “stage”

  • Minimize distractions: Turn off any alarms, computer or phone alerts, and other interruptions that might show up in your space or on screen. 
  • Background: Set the scene. Organize plants, props, or anything within the space that allows guests into your world. (external guide link).

When including artistic, musical, dramatic, literary, or video content, make sure that it’s something you created, it’s in the public domain, or you have the creator’s permission to use it in your experience. 

  • Interact with a guest: Ask a friend or family member to attend so you can show how you’ll interact with a guest. If you don’t have help, you can treat the camera as your guest. 

Get technical

  • Camera: Make sure your device is at a good angle and distance to record all the action.
  • Lighting: Ensure that guests can clearly see you. 
  • Audio: Eliminate as much background noise as possible. Test your audio beforehand. If you will be moving around we suggest using a microphone headset/earbuds. Be sure if you are playing any music that you have licensing rights.
  • Internet speed and settings: Check that your device, settings, and internet connection are optimized, so your recording is clear. Here are Zoom’s outlined requirements.

Consider quality

  • Preparation: Is your space set with everything you need? Do the guests you’ve asked to help understand their role? Have you tested your audio and internet connection?
  • Start strong: Just like it does offline, your first impression can set the tone for the entire experience. Introduce yourself and outline what guests can expect throughout their time. 
  • You are the star: Remember to demonstrate your unique expertise through education, storytelling, and exhibiting your passion. 
  • Keep it lighthearted: You’re creating a space for people to connect. Focus on the positive, keep your experience casual and conversational.

As you put the finishing touches on your experience, please remember that, for any music, photos, video, or other materials that you didn’t create yourself, you’ll need to get the rights to use it before you start hosting. For more information about using music in particular, here’s a detailed article outlining the permissions you may need and how you can obtain them. By respecting the rights of artists, you help make experiences a more welcoming place for everyone.