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Using what we’ve learned from our community of successful hosts, we’ve broken down this process into 3 parts to help you create an attractive and bookable experience page.

1. Telling a story

 

Think of your Airbnb experience page as your “storefront”—it’s what guests see before they decide to book, and what sets your experience apart.  

 

 

Let your credibility shine

Every story needs a great author. In the “About your host” section, tell potential guests about you and your passions.

Many people find it hard to talk about themselves, but guests want to know what makes you stand out from the pack. Start your bio by considering the following prompts:

  • When did you start learning about your topic? 
  • Have you lived in your city for a long time?
  • Have you ever been publicly recognized (e.g. awards or articles written about you?)
  • What is something that stands out about your past? 
  • Are you a member of a recognizable community? 
  • What about your passion makes you the perfect host for this experience? What special qualities make you unique?

Check out this great example.

Paint a picture of what you’ll be doing

Guests are more likely to be excited to book your experience if they have a clear understanding of what to expect. In your “What we’ll do” and “where we’ll go” sections:

  • Share the story of this experience, with a beginning, middle, and end 
  • Walk them through what landmarks or locations they will see along the way, if there’s more than one location
  • Share what makes the location or activity special and uniquebe detailed!
  • Share the activities they will participate in and explain how they will interact with other guests

Feeling stuck? Share a brief description of your experience with a friend. What are all the questions they have about your experience?  

Check out this great example.

2. Setting expectations

Setting expectations has helped many hosts find success. This can set you up for more 5-star reviews, and the higher your reviews, the more likely your guests will book.

Be clear and follow through on “What I’ll Include”

Guests often determine the value of the experience based on what will be included compared to the cost to attend. If you say two drinks are included, provide at least two drinks. Many negative guest reviews are based on unmet expectations.

Pro tip: Many hosts save a special element of their experience, allowing them to ‘wow’ their guests in person.

Check out this great example.

Help guests feel prepared in the “Where we’ll go” section

Giving guests a sense of where your experience is located and the importance of each stop will help them feel safe and prepared upon arrival. Consider covering:

  • Public transportation options
  • Parking locations and costs
  • Estimated travel times
  • Specific metro stops and station exits
  • Nearby landmarks, exits or an above-ground landmark that’s easy to find

Check out this great example.

3. Boosting your bookings

Make sure your experience page is working for you by optimizing your calendar, cut-off times and pricing.

Adding more availability

Imagine each spot on your calendar as an opportunity for guests to find you. Of course, your schedule is always up to you, but the more availability you can offer, the more opportunities there are for guests to book.

Play with pricing to win more guests

Just like your calendar, you’re also always in control of your price. We’ve seen many hosts jumpstart their bookings by starting at a lower “introductory” price, then increasing it over time as they see positive reviews start to roll in.

Here’s an additional pricing tip: Our data shows that experiences with tickets already included (to a show, museum, game, etc.) get more bookings than experiences that make you pay separately to attend these venues.

Keep your experience active in search results  

20% of bookings are made within two days of when the experience begins. Consider setting your cut-off times as close to the start time as possible so your experience remains visible to these last-minute bookers.

You can continue to adapt your page as you learn from your guests on what works best for you, your finances, and your lifestyle. For a deeper dive, check out our Simple steps for boosting bookings article!