We beam this transmission direct from Austin, as the bustle and anticipation swells for SXSW. And we’re so glad today has arrived so we can holler that Socialcam is now live! A snazzy app that made by the folks from Justin.tv that lets you share videos with friends, Socialcam is kicking off their launch with a video contest that will capture people doing outrageous things on camera. The winning team gets a week on this Airbnb private island including round trip airfare courtesy of Hipmunk!

Here’s how it works:

1. Install the app on your iPhone or Android
2. Take a video that completes the challenges outlined here (peek: lick something, do a barrel roll)
3. Add #SXSW to the title
4. Tag your friends and share

We can’t wait to see your faces on camera! Be sure to tweet @airbnb so we get to see you in action.